RostaHQ
Your AI back office

Your bills arrive on WhatsApp.Your books don't.

RostaHQ reads the paperwork your business generates — bills, invoices, payroll, follow-ups — and drafts the work. You approve. It's done.

See how it works

First 30 days free · No card required · Cancel anytime

Genesis
Mira
Holly
Postie
Bill forwarded inReconciling ledgerPayroll run
Why RostaHQ exists

You didn't start a business to do data entry.

A bill comes in on WhatsApp. An invoice lands in your inbox. Someone paid cash and there's no receipt. It all piles up until the 5th, when you hand your CA a folder and hope nothing's missing.

What's missing is usually money. Bills that arrive after filing are input tax credit you don't get back.

Bills scattered across WhatsApp, email & a drawer
Forwarded in, read & drafted the same day
~5 hrs / wk
Data entry that only happens at month-end
Entries drafted the moment a bill arrives
~8 hrs / mo
Invoices you forgot to raise
Neurons remind you before you forget
Recovered revenue
Payments nobody chased
Auto-chased on schedule until it’s paid
~4 hrs / wk
Ten tools, none of which talk to each other
One workspace, one system of record
Your evenings

RostaHQ picks it up at the beginning — before anything needs typing.

Where it starts

Forward it in. It comes back done.

You get a RostaHQ email address. Forward a bill, an invoice, a resume — anything. Postie reads it, works out what it is, and hands it to the right teammate. They draft the entry. You approve.
  • No setup
  • No migration
  • No connecting your bank

Forward one PDF and watch what comes back.

Works from your phone, too

Skip your inbox. Just share it.

Install RostaHQ on your phone and a bill doesn't need to go through your email at all. Snap a photo or open the PDF, tap Share, pick RostaHQ — choose the teammate who should have it, and a fresh chat opens with the file already attached.
  • Any PDF or photo, straight from your gallery
  • Your phone's own share sheet — no new app to learn
  • Pick the teammate who should have it
  • Installs like an app — no app store
How it works

You stay in charge. They do the busywork.

Delegating to RostaHQ feels less like using software and more like handing work to a capable team.

01

Delegate in plain words

“Run July payroll.” “Invoice Acme for the retainer.” “Who owes us past 30 days?” No forms, no menus — just ask.

02

Agents do the work

The right specialist picks it up, runs the numbers against your real records, and drafts every entry, invoice or email end to end.

03

You approve, it's done

Every action shows you the full detail and waits for one tap. Nothing touches your books or payroll without your sign-off.

It learns your rhythms

It notices what you do. Then it starts proposing.

You invoiced Acme on the 25th. Then again the next month. And the next.

On the fourth month, RostaHQ raises it for you — drafted, ready, waiting for your yes. Nobody set up a recurring template. Nobody configured a rule. It just watched.

We call these neurons: things your business does on a rhythm, turned into work that arrives before you remember to ask for it.

  • Invoices you raise on a cycle
  • Vendors who bill quarterly
  • Statutory deadlines that follow a payment
  • The client who always pays late — the chase starts earlier

Every neuron tells you why it fired. Dismiss one and it won't come back.

Any AI can tell you how to raise an invoice. This one knows you raise that invoice, for that client, on the 25th — because it watched you do it.
The team

Four specialists. One shared brain.

RostaHQ runs on a team of specialist AI agents — each owns a real part of your operations, working in the background and handing off to each other, so the busywork never lands on you.

Postie

The front desk

Reads everything that arrives, works out what it is, and hands it to the right teammate.

  • Reads every email that arrives
  • Classifies bills, invoices & documents
  • Routes work to the right teammate
  • No setup — just forward it in

Mira

Finance & accounting

Keeps your books on a real double-entry ledger — invoices, bills, and cash position.

  • Raises invoices & tracks bills
  • Double-entry books, posted automatically
  • Cash position, aging & overdue
  • GST-ready invoices with PDF export

Holly

People & payroll

Onboards your team and runs payroll with the right statutory maths, every time.

  • Onboards employees & salary structures
  • Runs payroll with statutory deductions
  • Generates payslips & PDFs
  • Leave, accruals & HR policy

Genesis

Your personal assistant

Plans your day, drafts the emails, and hands specialist work to the right teammate.

  • Plans your day & breaks down goals
  • Drafts emails, messages & docs
  • Researches decisions with live web search
  • Hands specialist work to the team
Outbound

Set the goal. It keeps going until it's met.

Most tools send an email and stop. Tell RostaHQ “until this invoice is paid” and it keeps following up on schedule — a gentle reminder, then a nudge, then another — and stops the moment the money arrives.

Sent from your own address. A reply stops it automatically. Cancel any time.

  • Sent from your own address
  • Follows up on schedule until it's met
  • Stops automatically the moment they reply
  • Cancel any time
Company knowledge

Tell it once. The whole team knows.

Your legal name, GSTIN, bank details, contracts, contacts, HR policies — they live at the core, and every agent reads from the same place. Upload a vendor contract once and Mira knows the payment terms when their bill arrives.
  • Company profile — legal name, tax IDs, bank details
  • Documents — bills, contracts, offer letters
  • Contacts — customers, vendors, staff
  • Policies — HR, leave, working time
Built for teams

Including your accountant.

Invite your co-founder, your ops lead, your CA. Each signs in as themselves, with exactly the access you grant — finance, people or admin, read or write.

Your CA gets a seat and sees clean, current books instead of a folder on the 5th.

  • Invite co-founders, ops leads & your CA
  • Scoped access — finance, people or admin
  • Everyone signs in as themselves
  • Your CA sees clean books, not a folder
Always on

Your back office, running in the background

While you're with customers, your agents are quietly getting the busywork done — dozens of tasks across finance, people and admin. Scroll to watch them run.

Read an inbound bill

Postie

Classify a forwarded invoice

Postie

Extract line items from a PDF

Postie

Route it to the right teammate

Postie

Hand off to Mira or Holly

Postie

Clear the shared inbox

Postie

Read an inbound bill

Postie

Classify a forwarded invoice

Postie

Extract line items from a PDF

Postie

Route it to the right teammate

Postie

Hand off to Mira or Holly

Postie

Clear the shared inbox

Postie

Chase overdue invoices

Mira

Reconcile the ledger

Mira

Draft a bill from a PDF

Mira

Keep GST-ready records

Mira

Send payment reminders

Mira

Track the cash position

Mira

Chase overdue invoices

Mira

Reconcile the ledger

Mira

Draft a bill from a PDF

Mira

Keep GST-ready records

Mira

Send payment reminders

Mira

Track the cash position

Mira

Run monthly payroll

Holly

Onboard a new hire

Holly

Generate payslips

Holly

Accrue leave balances

Holly

Draft an HR policy

Holly

Answer a pay query

Holly

Run monthly payroll

Holly

Onboard a new hire

Holly

Generate payslips

Holly

Accrue leave balances

Holly

Draft an HR policy

Holly

Answer a pay query

Holly

Plan your week

Genesis

Draft an email

Genesis

Prep for a meeting

Genesis

Research a decision

Genesis

Summarize your inbox

Genesis

Route work to the team

Genesis

Plan your week

Genesis

Draft an email

Genesis

Prep for a meeting

Genesis

Research a decision

Genesis

Summarize your inbox

Genesis

Route work to the team

Genesis

Why it's different

Work that arrives done, not a dashboard you operate.

Most AI tools stop at answering questions. RostaHQ runs the operations — on real systems of record, with you in control.

Real systems of record

A true double-entry ledger and statutory payroll — the same records your accountant keeps, not a chat that forgets what it did yesterday.

It executes, you don't

Agents draft the entries, run the numbers and chase the follow-ups in the background. There's no new dashboard for you to learn.

It learns your business

Neurons turn what your business does on a rhythm into work that shows up before you ask.

You approve everything

Nothing touches your books or your payroll without your sign-off. The system does the work; you make the call.

Built to be trusted

It touches your money and your people. So it's built to earn that.

Every approval, every export, every sign-in is designed around one question: would you trust it with your own books?

You approve every action

Nothing is saved, sent or paid without your explicit sign-off. You're always the final step.

Grounded, not guessing

Every number comes from a live check against your ledger — never invented, estimated, or remembered wrong.

Your records stay yours

Invoices, payslips and reports export as PDFs whenever you want. Leave, and take everything with you.

Your own secure sign-in

Everyone signs in as themselves, with role-based access scoped to finance, people or admin.

Data residency, encryption and retention specifics are being finalized and will be published here ahead of general availability.

Pricing

One plan. Pay for the people who use it.

Your full AI team from day one. Add seats as your business grows — never pay for the ones who'll never log in.

Most popular

Team

Your full AI team, priced per seat.

₹1,999/seat/mo+ 18% GST
Seats included
1+
Additional seats
₹1,999/seat/mo
  • Genesis, Mira, Holly & Postie — your full AI team
  • Finance, accounting & accounts payable
  • Payroll, payslips & statutory deductions
  • HR, onboarding & leave
  • Inbound & outbound email workflows
  • Neurons — proactive, learned reminders
  • Company knowledge layer & documents
  • You approve every action

Enterprise

For larger teams that need room to run.

Let's talk
Seats included
Unlimited
Additional seats
Custom
Contact sales
  • Everything in Team
  • Unlimited seats
  • Dedicated onboarding & success manager
  • SLA & priority support

First 30 days free · Save 25% with annual billing · 18% GST added at checkout · Cancel anytime

Questions, answered

The Team plan is ₹1,999 per seat/month plus 18% GST — add as many seats as you need. Save 25% with annual billing (₹17,988 per seat/year), and your first 30 days are free. Enterprise is custom — talk to sales.

Start with one bill.

Forward it to your RostaHQ address and see what comes back. No setup, no migration, no card.

First 30 days free · Cancel anytime